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Jeffrey Moses - Writer - Resume, Author of "Oneness"
Jeffrey Moses
E-mail: jeffreymoses@yahoo.com
AUTHOR OF "ONENESS: GREAT PRINCIPLES SHARED BY ALL RELIGIONS"
 Jeffrey Moses is a business writer and the bestselling author of Oneness: Great Principles Shared by all Religions. He has written more than a dozen books, including many memoirs for individual clients.
CORPORATE HISTORIES AND FINANCIAL WRITER
As a business and financial writer since 1984, Jeffrey has worked with advertising agencies, banks, national insurance brokers, attorney and CPA firms, hospitals, manufacturing companies, telecommunications companies, and businesses of all kinds to produce promotional material and corporate literature.
In addition, he now specializes in writing Corporate Histories for companies and personal memoirs for individuals.
SATISFIED CLIENTS SAY
"Jeff Moses is a visionary. He has the ability to simplify complex ideas and present them in a very orderly, understandable way. He's also a master of detail. When he polishes copy-which he seems to do effortlessly-it positively sparkles. He's very professional and experienced, a delight to work with."
Julia Van Witt, Van Witt International
Former Creative Director, Ogilvy & Mather, Brussels
Former Art Director, J. Walter Thompson, U.S.A.
"Jeff Moses is an outstanding writer. He has written and edited annual reports and other material for us over the years and always does top-quality work. He's helped differentiate our bank as a leader in quality service."
Ed Douglas, President
Citizens Bancshares Company
Chillicothe, Missouri
"Jeff has a Top Ten Bestselling book for us [Oneness]. He can write!"
E. R., Editor,
Random House, New York
"Anyone who works with Jeff Moses undoubtedly will be very pleased. The book he wrote for Putnam was extremely well written. Everyone from the Publisher to the Director of Sales said it was first rate. I recommend him highly."
J. Linden,
Former Vice President and
Executive Editor
Putnam Publishing Group, New York
"Jeff Moses did an outstanding job for our company. He wrote five annual reports and over fifty corporate newsletters for us. At the time we were the country's largest privately owned insurance broker, with offices nationwide. He helped us grow considerably. He's an excellent writer and a very positive person."
D. R. Weber,
Former Chairman and CEO
Financial Guardian Insurance
Brokers, Inc., Kansas City, MO
"I was impressed with the tremendous care Jeff took writing my life history. He seemed to think of everything. He helped me every step of the way. Finishing my life story was fulfilling, and the final product is excellent."
Kerry Hallam,
Nantucket/Boca Raton
BUSINESS AND FINANCIAL WRITING, EDITING
Jeff Moses has been a business and financial writer and editor since 1984. He has worked with advertising agencies, banks, national insurance brokers, attorney and CPA firms, hospitals, manufacturing companies, telecommunications companies, and businesses of all kinds to produce promotional material and corporate literature.
In particular, these include:
Corporate and personal histories
Annual reports and corporate brochures
Website copy
Advertising copy and concept
Financial overviews, corporate strategies and business proposals
Newsletters
Letters (sales and executive)
Corporate video tapes
Trade articles.
BOOKS AND LONGER MANUSCRIPTS
Oneness: Great Principles Shared by All Religions, written by Jeffrey Moses with an Introduction by Mother Teresa and a Forward by the Dalai Lama, published by Random House, reached #8 on Publishers Weekly National Top Ten Bestsellers List for Religious and Inspirational Books. Numerous foreign rights sold. Special editions published for Barnes & Noble (1996) and Hallmark (1997).
Understanding International Currency and International Investing, published January 1995 by International Service Center, Inc., of Naples, Florida.
Autobiography of William Aydelotte, Founder of Ayco/American Express Corporation (ghostwritten, completed August 1994). Produced for private distribution.
Baseball Analysis and Reporting System, published by Putnam Publishing Company, New York, 1992. (Corporate history)
The Slingshot Effect: David and Goliath in the Business World, written with Richard Kennedy Ross, 1998. (Corporate history in novel form)
Wrote two books for TOPPS Trading Card Company, published by TOPPS, New York, 1992. Also wrote the backs of TOPPS baseball cards two years in a row (1991-2).
Advertising Your Professional Practice, published by Professional Resource Exchange, Sarasota, Florida, 1986. This book/audio tape package has been sold internationally to physicians, attorneys, psychologists, etc.
EDUCATION
Jeff Moses received his B.A. in English (1970) and his Masters in The Philosophy of Education (1974) -both from the University of Colorado.
AWARDS AND SPECIAL RECOGNITION
Awarded Silver and Bronze awards for advertising copywriting by the Advertising Club of Kansas City, Missouri. (Tivol Jewels campaign)
Oneness: Great Principles Shared by All Religions, written by Jeffrey Moses with an Introduction by Mother Teresa and a Forward by the Dalai Lama, published by Random House, reached #8 on Publishers Weekly National Top Ten Bestsellers List for Religious and Inspirational Books.
Featured in Aldus Magazine as an author producing what at that time was the second-longest publication produced entirely in the PageMaker layout program (corporate history for The Baseball Analysis & Reporting System). Interviewed by Aldus Magazine for tips on writing and page designing book-length manuscripts.
UNIQUE EXPERIENCE
"Working directly with chairmen, CEOs and marketing directors of major corporations over the years, I feel that I have had the opportunity to acquire a unique perspective concerning corporate marketing and image.
"I believe that a business and financial writer's scope of vision must transcend the activity of merely putting words on paper. A writer must be able to grasp both the details and overall breadth of a business' operation-and isolate specific qualities that can uniquely identify the company in the minds' of customers. Only when this is achieved can the act of writing prove fruitful."
LISTENING BEFORE WRITING: SECRETS OF A PROFESSIONAL WRITER
"Once when I was near the beginning of my writing career, I had the good fortune to meet with the recently elected chairman of the country's largest privately owned insurance broker. He was planning the year's annual report, and was eager to establish a new image for his company.
"His corner office had a commanding view of the city skyline. The entire sprawling penthouse suite of offices, I learned, was corporate headquarters for their operation, which included offices in many major cities nationwide. During our discussion I learned that he had already hired an ad agency to handle the annual report. He suggested that I sit in with him at the meeting to see if there were any ideas I could contribute.
"Several weeks later, he and I sat on one side of their conference table, facing three representatives of the agency. During the next two hours, I listened as he and they discussed the report. The chairman described his new vision of the company. Above all, he said, he wanted his organization to be "A Company of Excellence." During the two hour meeting, he must have used the world 'Excellence" several hundred times. I watched as the agency personnel scribbled notes as he talked, trying to keep up with his enthusiastic, visionary descriptions.
"Afterward, he took me aside, handed me half a dozen of the company's old Annual Reports, and asked me to spend fifteen or twenty hours putting together some ideas. I worked diligently on this-it was a tremendous opportunity for a new writer. A few days later I handed him twelve pages of carefully edited material. (He never knew, of course, that I spent considerably more time than the fifteen hours I billed him.) A month later he called me into his office and showed me the copy and design for the annual report. After reading a few pages, I looked up and said, "Everything here is what I wrote for you." Almost word for word, the copy was mine.
"He could not have been more pleased. It turned out that, even with all he had described during the meeting, the ad agency had not used the word 'Excellence' even once in the material they had presented him. I had sprinkled the word liberally throughout, along with emphasizing the development of a culture of excellence within the corporate structure. The chairman felt that I had captured exactly what he wanted to express to his employees and customers.
"Remaining freelance and continuing to build my clientele, I wrote and produced his company's next five annual reports-as well as writing fifty or more corporate newsletters (ten a year), important sales letters and direct- mail pieces, ads, trade journal articles, and numerous odds-and-ends pieces. The company insured Pizza Hut, and I coordinated and wrote Safety Newsletters monthly, sending them out to more than 2,500 Pizza Huts nationwide. Eventually, I was writing Safety Newsletters not only for Pizza Hut but for Little Caesars, Rent-a- Center, and others.
"Listening was the key. I never underestimate the power of careful attention. Owners of successful businesses often are able to express themselves verbally quite powerfully-they've learned through experience what sells. They often don't know how to put that dynamism into words. That's the job of a writer."
THE STORY OF T-18
"I was writing a video and brochure for one of the country's largest paper-shredder manufacturers. The company produced enormous shredding equipment, the kind used in waste-disposal and recycling operations. Some of their shredders could destroy over 10 tens of paper per hour. Some were designed to destroy even computer monitors, steel tools, and steel-belted tires.
"I learned a lot about shredders during the initial research: the drive trains, the precision manufacturing, the cutting assemblies, etc. The company's personnel kept talking about the cutting assemblies of these large machines. They explained that with the incredible volume of material destroyed, the cutters were the most vulnerable part of the design. The industry had a problem with cutter breakage, and this company was proud of the strength of their innovative cutting-assembly.
"Buried deep in the copy they presented me, under a section titled 'Unique Cutting Assembly,' the company's marketing people mentioned a special steel used for their cutters. It was called T-18 tool steel, a special alloy. I've written about heavy equipment before, and had even ghostwritten the autobiography of a man who was instrumental in developing much of the new steel alloys that came out just before and during World War II. Because of this, I almost made the mistake of assuming that T-18 steel was simply one such alloy.
"During a conversation with one of the owners of the company, however, dug a little deeper. I asked, 'What is this T-18 steel?' With that, the story unfolded. The founder and president of the company, it turned out, had a passion for steel. His machines, after all, were made of steel, and one of the major problems in the industry was designing cutting assemblies that wouldn't crack under the stress of high-volume shredding. He maintained an advisory board of expert metallurgists and continually threw specific problems at them. One of the problems was how to strengthen the cutters of his machines.
"During the next half hour, I learned that the founder of the company had, in effect, overseen the development of an entirely new and extremely tough steel-named T-18. This steel was milled by only one steel company in the country. It had been designed and was made expressly for the shredding company's cutters. No other company had such a steel. So indestructible were the cutters made of T-18 that they would actually shred the cutters of other company's paper-shredding equipment.
"This was a story that had all the elements to differentiate this particular company from its competitors. It had the personal touch-an owner with a passion. It had scientific inventiveness-a new type of steel that was virtually indestructible (we called it such). And it had immediate and extremely valuable benefit to potential customers: if they purchased a shredder from this company, they would have little or no downtime caused by broken cutters. This would directly save them a great deal of money and aggravation.
"I always look for a story, and this was a beauty. It would have been buried in text on page three of their brochure-but we brought it to the front. It became a prominent selling aspect of both video and brochure, and has brought a lot of business their way."
IF YOU'RE GIVING SOMETHING AWAY, YOU'D BETTER
TELL PEOPLE ABOUT IT
"While writing a promotional brochure and sales letter for a photography company (you probably have had your kids' pictures taken by them as some time or another), I was trying to unravel an exceptionally convoluted section of the sample text they had presented me. I was working directly with the owner and president, and every time I asked him a question about what something in the text meant, he started to steam. He thought the wording was completely clear. After all, he had written it, hadn't he?
"It was hard going, but I felt that I had to decipher and simplify the meaning of that most-garbled section. I grilled him, and soothed him, and grilled him some more. Finally, I thought I saw what he was getting at. 'It sounds to me,' I said, 'that you're offering this service free to customers.'
"'Oh, yes,' he replied casually. 'That's exactly what we're doing.'
"'But it doesn't say that here,' I told him, pointing out that the copy did not contain the word 'free.' Nor did it mention that there would be no charge, that the customer would not have to pay for the service, etc.
"That loosened him a bit. As with the T-18, this bit of information had been buried in text, back in the middle of the brochure. It would have been completely overlooked by readers. We brought it to the front, incorporated it into the headline, and had a strong sales approach that worked wonderfully for the company.
"Sometimes a writer has to stick to his guns, even when struggling with a person who thinks they have said something in the best possible way. Listening carefully is one thing. Once in a while you have to arm wrestle."
DO YOU MAKE THAT MUCH A MONTH, OR A YEAR?
"Speaking of struggling, I once was working on a business proposal for a start-up telecom company. They were in back-and-forth negotiations with a firm in Japan, hoping for a sizable investment that would enable them to undertake development of a Japanese telephone network.
"Working directly with the chairman and the CEO, I was helping with the presentation. It was heavy with figures and telecomese. We were in the final stage. I was entering the final draft into the computer, with the CEO standing behind me, watching the screen as I wrote. One of the figures looked odd to me. It was a dollar total for projected sales. I mentioned it to him, and he waved me off. 'Don't worry. It's right,' he assured me.
"We kept working, and after a while I mentioned it to him again. This time, he got a little upset. I backed off, but brought it up again in a few minutes. This time, he nearly blew-but I couldn't let it go. 'Look at this,' I said, pointing to the screen. 'This number is smaller than this one, and it has to be larger.' He wouldn't even take a close look. I pointed to it again-and he got so angry I thought he would fire me on the spot. He could really let his temper rip.
"Finally I stood up. 'I'm not going to wrestle you to the floor on this,' I said. 'It's your company. Just explain to me why this figure is less than this figure and I'll be happy.' He took a deep breath, resigned himself, and leaned close to the screen. Ten seconds later, he stood back and shook his head with a sigh. It turned out that the figure I had been questioning should have represented the projected yearly sales total. In its place was the projected monthly sales total. To present this figure at this stage of negotiations would have been a major blunder- correctable, certainly, but careless and awkward.
"I received a little extra bonus at the end of that project."
To contact Jeffrey Moses directly, please E-mail today.
Jeffrey Moses
jeffreymoses@yahoo.com
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